How to Plan Your Best Motion Design Year Ever

with Hayley Akins

It’s nice to get paid for your work. But for many of us, that’s not the ultimate reason we’re in this business. We need to find a purpose in what we do and understand how we can positively impact the world with our creations.

Working Towards a Bigger Goal

Once we are earning enough to cover basic needs, the desire to work towards something bigger takes root. I find that motion designers are generally a group of people who care about what happens in the world.

Finding work that aligns with your values is perhaps the best way to make a contribution. But before you can find the clients who will give you this work, it’s important to really identify the values that drive you.

Discovering Core Values

Identifying your core values means knowing what makes you unique. Take a step back and think about it. What is your unique perspective? How do you look for meaning? What would you do if money weren’t a concern.

These are hard questions, but asking them will lead you to finding your true values and purpose.

An Exercise to Find Your Vision


To identify your vision, go somewhere quiet with a pen and paper. Break your vision into two categories: personal and career. What do you want these to look like in three years?

Write it as if you’re living it now. Brainstorming about what you want your life to look like will bring your values to the forefront.

The next thing to do is learn how to attract the clients who align with these values. You’ll need to make a plan and implement it. This can be hard to do when you’re already busy, but taking small actions now will inevitably move you closer to achieving your vision.

What unique perspective do you have to offer?

What can you do today to move you closer to your vision? Leave a comment on the episode page!

In this episode


  • Using your work to discover a greater purpose [1:45]
  • What happens when a company does not align with your values [3:20]
  • An exercise to identify your unique values and vision [4:22]
  • Building a business that aligns with your purpose [8:10]



“Eventually, just getting paid for the work and enjoying the work that you do isn’t enough. What we require is a purpose.” [1:57]

“Before we run out into this world trying to work with clients who align with our values, we really need a clear vision” [5:35]

“If we start to put messaging and content out there that aligns with our values, purpose, and the impact we want to have on the world, we will inevitably attract the people and clients who align with those values.” [8:17]

Key Takeaways


Intentionally identifying your values takes work. Imagining you are already living according to your purpose will help you envision it.

Split this into personal and career-focused categories and imagine that you have already achieved them. Start putting those ideas into how you reach clients and things will begin to align.


Apply to the Mograph Mastermind

Ruined by Design by Mike Monteiro
Vivid Vision by Cameron Herold

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Podcast music licensed by Big Waves

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