How to price your work as a motion designerAn interview with Blair Enns
Selling your services as a motion designer.
In this episode, Blair and I sat down to talk a lot about how to price your work as a motion designer. Blair explains why we need to stop shunning the whole notions of sales and start embracing it. This takes a shift in mindset where you recognize what unique skills you have to offer others.
Niching down in your motion design business.
To help with this, Blair feels that niching down is key. It allows you to narrow down what you have to offer. You’ll be able to help your customers in a way that sets you apart from the competition. However, Blair cautions that this is not the best plan for someone just starting their career.
How to price your work as a motion designer using value-based pricing.
We discuss the ins and outs of value-based pricing and how that applies to motion design. Blair describes how this will allow you to charge more when working directly with clients. When all is said and done, this is a great way to earn more than charging a project or day rate while still keeping clients happy.
Is there something holding you back from charging your clients more? Let’s chat about it in the comments on the episode page!
In this episode
- How to change your mindset about sales
- What happens when you niche down to become an expert
- What it means to have value-based pricing as a motion designer
- The four steps to the value-based conversation
- Evaluating the risk in different pricing systems
- Knowing when to say no to a potential client
- How to charge more as a motion designer
“We all know what it’s like to be on the buying side of a bad selling experience. I think most of us are scarred by that experience.” [3:26]
“Do not look at selling as the act of talking people into things. I don’t think it’s your job to convince anybody of anything ever.” [4:44]
“The benefit to the client is your incentives are now aligned. You’ve uncovered somebody who is willing to pay you not based on time or the deliverable, but on the outcome. You are effectively business partners.” [22:23]
“The biggest mistake of pricing is thinking that there’s one right way to price.” [35:07]
Thanks for Listening!
To share your thoughts:
To help out the show:
Podcast music licensed by Big Waves
Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.
Recent podcast episodes:
Future of motion design There’s certainly a lot of unknowns in the world these days. This is true for the motion design industry as much as anything else. Long-term...
How To Go From Freelancer To Studio Owner Freelance life can go from feast to famine in an instant. As a Motion Designer, it can be easy to get discouraged when your...
Why you can't find consistent motion design clients Freelance life can go from feast to famine in an instant. As a Motion Designer, it can be...
How to build your freelance business to just the right size. We'd all like to see our freelance motion design business grow. While you may work a lot on your own,...