How to Use Behance to Get More Clientswith Felipe Vargas
Clients can come from many different places. And as a freelance motion designer, the more opportunities you have to find work the better. Today’s guest explains how he does it using Behance and how you can too.
About Felipe Vargas
Felipe Vargas is a freelance illustrator and motion designer from Chile. His specializations include designing, directing, and animating a wide range of motion projects.
He also enjoys editorial illustration work. He finds many of his opportunities from his Behance page.
This has led to opportunities to work with many great brands, such as Adobe, Yahoo!, The World Bank, The WHO, Facebook, Citi, JP Morgan, and many others.
Breaking New Ground in Chile
Felipe entered the world of motion design when it was relatively unheard of in his country. He credits his early success to a combination of having a top-notch portfolio reel, his tenacity, and luck.
Today, motion design is growing in popularity in Chile. By being there from the start, Felipe finds himself well-positioned to take advantage of this new trend.
Using Behance to Find Work with Many Different Clients
Felipe credits a lot of his success as a freelancer to Behance. This platform creates opportunities to network that few other platforms provide.
Since many clients are just as interested in your process as they are with your final product, Felipe finds that Behance is a great tool for showing how he creates his work. He credits consistency and attention to detail when using it to create a successful portfolio.
Although Felipe creates a lot of work for advertisers, he also sees the value of working for a variety of client types. If you can be the first motion designer that someone works with, you can guide them through the possibilities of your creations.
This gives you more freedom and opens up possibilities that may not exist elsewhere.
Where do you find your clients? Let me know in the comments on the episode page!
Do you have a Behance page? How has it worked for you? Leave a comment on the episode page!
In this episode
- Becoming a motion designer in a community where it’s unheard of [1:30]
- The new growth of motion design in Chile [4:45]
- Using Behance to find more work [6:30]
- The importance of presenting your process to clients [9:40]
- How to find clients without having your own website [13:50]
- The advantages of being represented by an agency [16:45]
- Why you should work with a diversity of clients [18:40]
- Expanding your work and style through editorials [23:20]
“It’s a really good motivator to start doing something that no one really knows how it’s done, even you. That kind of mystery is really attractive, especially to young people.” [6:19]
“Try to test your work outside of advertising, outside of TV, outside social media advertising…. It’s like traveling back in time and being the first motion designer again.” [19:25]
“Try to find the most diverse set of situations that you can find…. Try to work from more points of view and more situations.” [24:51]
“A portfolio that features a lot of work that has a really good ‘why’ instead of a really good “how” inspires people, inspires clients.” [26:36]
Behance is a great platform to connect with clients. However, it’s different from other platforms. Instead of treating it as an image gallery, the best way to use Behance involves presenting your work as a comprehensive project. This means including full context in writing to accompany the images and animation that you present.
Try working with clients who have never partnered with a motion designer before. You can guide them through the process and show them the potential and power of your craft. These clients tend to appreciate your work more than many others might.
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