How to Get Hired For Your Unique Motion Design Style

with Jess Herrera

All of us have something unique to offer, something that sets us apart. Yet, many motion designers ignore that and become generalists instead. Today’s guest finds that it’s her unique motion design style that lands her more work while allowing her to develop a style all her own.

 About Jess Herrera

Jess Herrera, aka Herrerasaurus, is a freelance 3D character artist based in Australia. Whether it’s design, modeling, animation, lighting, or rigging, Jess has been there. Having worked for studios in the past, Jess understands and appreciates what it means to go freelance.

Becoming a Master of Your Niche and Style

Take a quick glance at Jess’ work and you can see that she makes her style all her own. Rather than being a jack of all trades, Jess is hyper-focused on her own form of 3D character design.

To her own surprise, Jess found that her specialization attracts more clients than she would find as a generalist. By honing her own style, Jess sets herself apart for prospective clients..

That doesn’t mean that you need to work entirely on your own. Jess frequently collaborates with others to come up with fresh new ideas and projects.

Taking the Leap into Going Freelance

Jess discusses her initial hesitations about going freelance. At first, she was hesitant because freelancing involves a lot of work beyond motion design.

However, she found that for her the freedom that working for yourself provides far outweighs the other work. Most of all, the freedom of freelancing allows Jess to control her own schedule and location.

As a freelancer, she has travelled the world and found some amazing work opportunities along the way.

Do you have a niche or style that sets you apart? Leave a comment on the episode page!

What topics do you want to hear about on this show? Let me know in the comments on the episode page!

In this episode


  • What it takes to develop your own style [1:50]
  • Travel opportunities that can come with freelancing [5:40]
  • How niching down is the key to getting your work out there [16:55]
  • Freelancing in the age of COVID [19:37]
  • Using social media to get your work in front of clients and connect with colleagues [25:30]



“If I can move to another country and do all this crazy stuff that happened in London on my own, I can definitely go freelance.” [15:55]

“Trying to tell myself that I’m good enough to get paid for this is one of the hardest things I’ve had to do.” [21:23]

“I have to keep telling myself, you can do this stuff. Stop doubting yourself.” [31:18]

Key Takeaways


You may have a particular style, talent, or niche that can land you work. It sets you apart and speaks for itself. Using social media and other networking channels will connect you with clients who may be looking for exactly what you have to offer.


Find Jess Herrera online

Follow Jess on Instagram | Vimeo | Twitter | Linkedin

The Freelance Manifesto

Thanks for Listening!


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Podcast music licensed by Big Waves

Podcast production & marketing support by the team at Counterweight Creative

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