Episode 34:

Matthew Encina

Making Money in Mograph Part 4

For part four of the mini-series, Making Money in Mograph, we’re going to talk about how you can earn an income in a few non-conventional ways as a motion designer, using content creation. As a content creator you can put your skills to use to attract clients and even earn passive income.

Matthew Encina is the chief content officer at The Futur and creative director for Blind. He started off his creative career fifteen years ago as a print designer before transitioning into motion design. Since then he’s been heading up some amazing projects helping clients with their branding strategy through motion design and creating courses and content to help other people in the industry grow their profession.

In this interview, we discuss how we as motion designers can make content for our businesses and how that can help us stand out as an expert in this industry. Maybe it will even help you generate passive income one day. The key is identifying what makes you unique and relevant to a specific audience, then sharing what you can do in a way that appeals to them.

We also talk about building an audience through Instagram and how you can get started right away with Instagram Stories. Furthermore, we chat a bit about how and why to offer a presale and the importance of having a diversified income.

Do you use Instagram Stories to connect with your audience? Tell me about it in the comments!

In this episode

 

  • What content marketing is and why we should care about it as motion designers
  • How teaching what you do will help you become a master of your craft
  • Identifying what makes you unique so that you can find the audience that’s perfect for you
  • Using Instagram Stories to connect with an audience and show them the face behind your work
  • How content creation can turn into passive income for freelance motion designers
  • The advantages of offering a presale of a product in order to test out your ideas and make money right away
  • A diversified income as an essential part of having financial security as a freelancer

 

Quotes

 

“The reason why I feel that content is important is to establish yourself as an expert in the industry.” [7:05] “So I don’t think that you should try to filter out ahead of time who the audience is and what exactly they want. What I would do is just focus on yourself – what makes you unique? What are things that you spent time and money to learn? Look at those things. Can you teach that to somebody else? Part of that teaching process is where you master your craft.” [13:26]“It’s really important to embrace who you are, not trying to become vanilla and trying to find something new to say, because everything has already been said. Just share it the way that you  want to say it or that you see it because your POV is the thing that’s really important.” [19:52] “There’s so many cool people out there. I think if people were just more vulnerable and open about who they are, they might develop a stronger connection to the community around them and the people who resonate with them.” [25:58] “I think it’s very important to diversify where you might be getting income from. So some of it could be passive; some of it could be opportunity based; some of it could be consulting.” [34:50]

 

Related links

The Freelance Contract Bundle

 

The Freelance Contract Bundle helps motion designers and animators protect themselves and their businesses via two professional contract templates: Freelance Terms of Service Contract for day rate/hourly projects in-house, and a Commissioning Contract for direct-to-client work.

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