Free Guide
Start a
Studio
Guide
Learn how 20 studio owners price their work and win clients.
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20
STUDIO OWNERS
6
CHAPTERS
50
PAGES
15
NEXT STEPS FOR YOU
WITH FOUNDERS FROM
Giant Ant Laundry Cub Studio Dash Kilogramme Sword & Shield Cream Good Bad Habits Mute Ben Wild Studios Flow Creative Shy Studio. Cart and Horse Stablished Projects Roxbox Tracks and Layers Mighty Giant.
A peek at what studio
owners told us
65%
had 3 or more clients before they started their studios.
40%
started with a partner rather than going it alone.
14/20
price their work with a mix of day rates, project fees and value based pricing.
Half
were earning six figures when they decided to start their studio.
Six chapters with helpful suggestions
1.
Why start a studio
Which freedom you’re really chasing.
2.
Your studio model
Do you start a partnership, build a solo plus freelancers business or build a small team.
3.
Pricing your work
Day rates, project fees or value based pricing? Do you add a percentage on top for your studio overheads.
4.
Attracting clients
How do studios actually get clients, when they first started vs how they get clients now.
5.
Hiring your team
Who they hired first, what hires they regret and how they would hire if they started over.
6.
Mistakes & Learnings
What were their biggest mistakes in the first year? What they would undo about starting their studio.
What people say about the guide
Created by Motion Hatch
Hayley Akins
I created this guide because I wanted to draw back the curtain on what it’s like to start a studio and bring clarity to the transition from freelancer to studio owner.
I hope you use this guide to make an informed decision and plan your next steps for your motion design business
Motion Hatch is an online school for freelance motion graphic designers and animators. We offer courses, resources, a community forum and a bi-weekly podcast and a YouTube channel discussing the ins and outs of the business side of motion design.